Can you overload with social media marketing?


Instagram, Facebook, LinkedIn, Twitter, WhatsApp, TikTok,  YouTube, Snapchat, Pinterest — theyall are powerful tools for marketing of your business online.


In 2020,  there are more than 60 popular Social Media Networks ,and the number will  increases with time.


Before ,you will make dozen's of accounts and hundreds of people would respond to your website, and sense of fear about what happen with your online reputation if you can not manage it.


You will simplify your social media marketing strategy and still get best results. Here I am going to show you 10 tips to make social media fun again—and still grow your business through your social media.


1. Only go where ,your customers were 


There are lots of Social Media Network nowaday and it can be overloading So, just  figureout those networks  you need to participate.


The Easiest solution is? 
Focus on that major social media networks where your customers are already.


For the  most businesses, that is going to include the two major social media networks of the moment
 Facebook and LinkedIn. LinkedIn is best for  Businesses 2 Businesses companies, and Facebook has for Business 2 Customer focus.


Beyond that, it will totally depend on your  niche you are targeting.


For eCommerce businesses, Instagram and Pinterest are better. If you were building influence and  leadership, Go with Twitter. It totally depends on your market. 


Listen to your customers, and see which ones  talked about most by customers and ignore all the rest.


By limiting the number of your social media networks you are focusing on and you will be able to give each one the attention.



2. Take it advantages of available tools



There are hundreds of tools  that can help you to better manage your social media presence.


Best benefits of these tools?


They help's you to manage all your social media accounts at one place.


There are lots  of tools, but there are some of the most popular.


1. HootSuite- By this you manage interaction and post on Instagram, Facebook, Twitter, YouTube, LinkedIn, and Pinterest.


2. Buffer- It works with more platforms, including Google Plus. It helps to schedule your social media posts.


3. MeetEdgar- It automates posting and pulling from preset types of content (like blog posts). It currently works with LinkedIn, Facebook, and Twitter.


4. Sprout Social- It is an  enterprise level app for larger businesses with  higher price, but also with heigh features.


3. Share the responsibility



Most successful brand on social media accounts are not handled by one person. Behind a single company there is a team making sure thy were engaging potential customers in a right way, every day.


While Companies do not share their social media secrets, there are three strategies that you should to know.


1.  You can use one employee at a time to update your social media feeds and rotating that employee on regular basis. Some companies do this daily, while other once rotate weekly. Any way, everyone gets to disconnect and take it a break.


2. Several people working at once. Employees may update one account together  or split the responsibility.


So one person  handle Instagram Twitter, another Facebook, a third Twitter , and so on. This was the best way for large social media brands with huge followings.




4. Get help from the community.



By Providing useful, information to your social media friends and followers gets difficult after a while.


When you are involved in subject day by day and you end with spending more  time on finding content for your post.


The simplest solution: ask to your community for help.


Let everyone know you are looking for fresh and interesting content and let them send you their ideas. You can also follow others who post relevant content and then repost those content. 


It is not  cheating—it is curating and it is  the best roles you can serve on social sites. By finding and sharing the best content to your blog,  your followers learn and they can trust you , share posts and like.


5. By schedule your updates



The best social media management tools allow you to schedule updates 


By taking five minutes every hour to post an update, you may just take half an hour in morning or evening to schedule all your posts for the whole day.


If you’re going to use such tools , use one of those tools, mentioned earlier.


6. Do not follow everyone who  follows you



It is very common to feel like you should follow everyone who follows you.


On social media like Facebook , following is  two way street.When  you accept friend request and they will automatically see your post, stories etc as you can see theirs. 


But on social media like Instagram and  Twitter(also as well as business page of Facebook) users can start following you without a requirement to follow them back.


Lots of people think that it is good manners to follow anyone who can follows you, and when you have only a few hundred followers, that make sense.


But when your follower numbers increases from few hundreds to few thousand's or more, trying to keep it up with all of those people is impossible, so don’t  try.


For example, Neil Patel have hundreds or thousands of followers, but He only follow few of those.


No-one says that you are obligated to follow them back, and most people won't be offended if you don’t them. 


7. Organize your friends and followers in a better manner. 



If you  can not bring yourself  to follow everyone who can follows you, then take advantage of the organizational tools  to filter your feeds.


Use lists on Twitter to categorize those you follow so you can make you are getting the updates from those people you care about most.


With another sites, You can use the filtering tools to built some of social media management apps mentioned above to organize everyone.


You can also create lists of most and least of important peoples, it allowes you to prioritize who you want to watch the most.


8. Set a time limit



Social media may be addictive.


It is easy to get losts of time spending on social media like Instagram and Facebook. You can find yourself as popping over to check  new notifications and photos every 5 to 10 minutes, by interrupting your other work.


The best solution is : you may use a timer. Set time for 15 or 30 minutes, and when the time is up, make you log out.


 If you are managing multiple's of accounts, set the timer for 5 or 10 minutes, and then move  to the next account. 


9. Use Google Alerts- a free service 



Google Alerts is , free service provided by Google that keeps track of everything published to your web and sends you an email about anything containing keywords that you  can specify.


Rather than spending losts of hours on searching for new content to post, set up Google alerts for common keywords and topics related with your niche.


You can also set up alerts for your company and product's names so you know what is being said to about you and about your products.



For alerts which can related to your company or products, immediate alerts are  the best idea so you can know as soon as something what is said and can address it quickly.


For everything else, daily alert is more efficient.


10. Scan instead of read



Hang around social media network long , and you become a master at scanning for relevant information to your niche.


By  reading every update that comes your  way would you take hours,  you can scan all of them in few minutes, by picking out that what is important and what is not, and  spending your time where it counts.


The simplest strategy is , look for relevant keywords to your company and industry, and then focus on those.


In beginning, it will be not easy to figure out what is relevant and what is not, but give it time.


The longer you are active on social media, the better you get at what is relevant and what is not.